Cloud-based patient engagement platform

Web designNET Web developmentSQL Server databaseSMS, Email & Hybrid MailSystems integration


The Client

MyDentist is the UK's largest provider of dental care with over 8 million patients and 675 practices nationwide. They provide a mix of NHS and private treatment and are at the forefront of innovation in Dentistry.

The Brief

MyDentist approached us to create an online patient communication and appointment booking platform to reduce costs and improve patient choice and engagement. The system needed to send high volumes of automated appointment reminders, recalls, feedback surveys and marketing messages via SMS, email and hybrid mail.

Over a thousand staff had to be able to access the system simultaneously with different views and access levels. The platform needed to be capable of sending tens of millions of communications across multiple channels each year. No pressure then!

The Solution

We worked closely with multiple stakeholders to clearly define their requirements and then built a secure cloud-based .NET application that integrates seamlessly with their practice management software. It allows MyDentist staff to manage every aspect of each type of communication from message templates and marketing campaigns to viewing real-time feedback scores and comments, monitoring campaign effectiveness and managing daily tasks.

The 'PatientComms' platform has generated huge cost and efficiency savings as well driving impressive revenue growth from private and specialist treatments. We continue to develop and support the platform for MyDentist. PatientComms has since been rolled out to over 2000 dentists.


" We’ve been working closely with PatientComms for over three years on the development of our overall CRM strategy. We have trialled and refined many pilots before rolling out across our 680 mydentist practices.  I see them as an extension of our Marketing team."

Sarah Griffiths
MyDentist Director of Marketing, CRM and PR.